Content Is The New Gold
How to stand out in a world of clutter?
Create a meaningful offer and share your vision
with people who eager to hear it.
With over 15 years of experience working as a branding specialist,
I had the privilege to collaborate with the best design agencies in NYC
and global brands such as:
To achieve recognition, be memorable, and truly stand out from the competition your communication has to be clear and focused at any point of interaction with your customers.
“Pavel’s vision and understanding of branding
systems
are truly impressive.”
– Christopher Bean Executive Creative Director at thelab
Portfolio
Disney’s Riviera Resort
Branding & Design Language
Pepsi Black
Global Design Language
Hensen's Soda by Coca-Cola
Branding & Packaging
SharedEasy
Strategy, Branding & Creative Direction
SmileBright
Co-founding & Creative Direction
Samuel Adams
Branding & Packaging
RIDEL
E-commerce Brand Development
Herbal Essences
Branding & Packaging
Master Card
Illustration System
Disney's Reflections Resort
Strategy & Branding
“Pavel’s vision and understanding
of branding systems are truly impressive.”
– CHRISTOPHER BEAN
Executive Creative Director at thelab
"Pavel is a Creative Director
that thinks like a co-founder"
– VALENTINE REHBINDER
CEO at SharedEasy
“I highly recommend Pavel as a Senior Creative.
Any organization would be fortunate to have him.”
– JOE VIOLANTE
Executive Creative Director at CBX
Branding
Align with and evolve a brand vision
Improve and refine brand identity
Create a brand and content strategy
Develop and maintain a meaningful brand story
Cultivate a connection with your audience
Differentiate from existing competition
Management
Lead and mentor an in-house creative team
Collaborate with and direct external agencies
Launch and rapid-test new product
Proactively seek out new business opportunities
Meet marketing and advertising objectives
Identify and solve business problems
Production
Create content for social media
Plan and execute profitable campaigns
Produce highly performing video ads
Direct photo and video shoots
Manage influencer and UGC content
Performance
Increase marketing and advertising performance
Improve conversion rate and customer retention
Analyze and interpret performance data
Enhance audience engagement
Daily A-B test of creative assets
I ASSIST DTC BRANDS WITH
Deliver
Golden Nuggets
Content Is
The New Gold
How to stand out in a world of clutter?
Create a meaningful offer
and share your vision
with people who eager to hear it.
With over 15 years
of experience working as
a branding specialist, I had the privilege to collaborate with the best design agencies in NYC
and global brands such as:
Deliver
Golden Nuggets
“Pavel’s vision and understanding of branding
systems
are truly impressive.”
– CHRISTOPHER BEAN
Executive Creative Director at thelab
"Pavel is a Creative Director that thinks like a co-founder"
– VALENTINE REHBINDER
CEO at SharedEasy
“I highly recommend Pavel as a Senior Creative.
Any organization would be fortunate to have him on their team.”
– JOE VIOLANTE
Executive Creative Director at CBX
SharedEasy
Strategy, Branding & Creative Direction
SmileBright
Co-founding & Creative Direction
Samuel Adams
Branding & Packaging
Disney’s Riviera Resort
Branding & Design Language
Hensen's Soda by Coca-Cola
Branding & Packaging
Pepsi Black
Global Design Language
MASTER CARD Illustration System
HERBAL ESSENCES Branding & Packaging
Disney's Reflections Resort
Strategy & Branding
CONTENT PRODUCTION
Mine Gold In-House
To satisfy the demand for rapid
content turnaround I’ve built an in-house production studio that allows producing high performing creative assets
in a matter of days.
Branding
Align with and evolve a brand vision
Improve and refine brand identity
Create a brand and content strategy
Develop and maintain a meaningful brand story
Cultivate a connection with your audience
Differentiate from existing competition
Production
Create content for social media
Plan and execute profitable campaigns
Produce highly performing video ads
Direct photo and video shoots
Manage influencer and UGC content
Management
Lead and mentor an in-house creative team
Collaborate with and direct external agencies
Launch and rapid-test new product
Proactively seek out new business opportunities
Meet marketing and advertising objectives
Identify and solve business problems
Performance
Increase marketing and advertising performance
Improve conversion rate and customer retention
Analyze and interpret performance data
Enhance audience engagement
Daily A-B test of creative assets
I ASSIST DTC BRANDS WITH
Portfolio
SHAREDEASY Creative Direction
DISNEY'S RIVIERA Branding & Design Language
COCA-COLA Branding & Packaging
PEPSI BLACK Global Design Language
Master Card
Illustration System
Herbal Essences
Branding & Packaging
DISNEY'S REFLECTIONS Branding
BRAND DEVELOPMENT
Branding
Align with and evolve a brand vision
Improve and refine brand identity
Create a brand and content strategy
Develop and maintain a meaningful brand story
Cultivate a connection with your audience
Differentiate from existing competition
CONTENT CREATION
Production
Create content for social media
Plan and execute profitable campaigns
Produce highly performing video ads
Direct photo and video shoots
Manage influencer and UGC content
BUSINESS DEVELOPMENT
Management
Lead and mentor an in-house creative team
Collaborate with and direct external agencies
Launch and rapid-test new product
Proactively seek out new business opportunities
Meet marketing and advertising objectives
Identify and solve business problems
MARKETING & ADVERTISING
Performance
Increase marketing and advertising performance
Improve conversion rate and customer retention
Analyze and interpret performance data
Enhance audience engagement
Daily A-B test of creative assets
Branding
Align with and evolve a brand vision
Improve and refine brand identity
Create a brand and content strategy
Develop and maintain a meaningful brand story
Cultivate a connection with your audience
Differentiate from existing competition
Management
Lead and mentor an in-house creative team
Collaborate with and direct external agencies
Launch and rapid-test new product
Proactively seek out new business opportunities
Meet marketing and advertising objectives
Identify and solve business problems
Production
Create content for social media
Plan and execute profitable campaigns
Produce highly performing video ads
Direct photo and video shoots
Manage influencer and UGC content
Performance
Increase marketing and advertising performance
Improve conversion rate and customer retention
Analyze and interpret performance data
Enhance audience engagement
Daily A-B test of creative assets
I ASSIST COMPANIES WITH
Portfolio
